Be anyone
A magic mirror for building a character: face, skin tone, eyes, hair and freckles. In the closet they try on clothes, shoes and accessories for free, and buy with play coins.
For kids 7 to 11. Coming to the US
A world they draw, build and explore.
A world of floating islands where kids draw, build, explore and learn. No ads, no tricks, and you hold the keys.
- No adsNot now, not ever, not anywhere in the app.
- No data for saleNot your kid's, not yours.
- You set the timeA daily limit and quiet hours at night.
- AI only if you say soOff until you switch it on, for each child.
Paint it. Then build a world around it.
In the Magic Studio, kids paint with brushes in every color and several sizes, then add stamps: a rainbow, a cloud, a butterfly, flowers, a cat. Then they build a scene with a castle, balloons, snow and night. All by their own hand: no AI draws for them.
- Pick a brush and a colorTen colors, different sizes, and an eraser.
- PaintA house, a sun, grass, whatever comes to mind.
- Add stamps and a sceneA rainbow, a butterfly, flowers, then a castle, snow and night.
A world they build themselves
A house of their own
Rooms, furniture and a kitchen, day and night, with their own art on the walls.
A friend that hatches
Answer three questions, earn an egg, tap it three times, and whoever hatches gets a name and an outfit. It grows with the days you spend together.
Kart racing. Your phone is the steering wheel.
Put the race on the TV or a tablet and every phone at home becomes a controller. Or two kids share one screen.
Phone controllers work when everyone is on the same home network.
Spin the globe. Pick a country. Fly.
A 3D globe, a plane ticket paid in play coins, a hot-air balloon ride and a passport stamp. From there: postcards and a flag quiz.
- Passport stamps
- Plane tickets
- Postcards
- Flag quiz
The learning hides inside the play
Music, science, money and strategy, each on its own island, at their own pace. No clocks and no leaderboards.
Piano and notes
Falling-note songs and a music school with six theory games.
Science lab
Elements, a molecule kitchen and the tree of life.
Funny Machines
Build a machine, press go, and watch physics happen.
Money school
A piggy bank with a goal and weekly interest, and a stand to run.
Chess and puzzles
Thinking ahead, with no clock and no ranking.
Daily wonder
One curious card a day about the world.
A quiet room for when they need to breathe
In the lighthouse lantern room: breathing along with their pet, feeling jars, a cushion and sea scenes. Six stretches, and a Night mode that turns the sound down before bed. Nothing there counts or scores.
Breathe with the light
You hold the keys
The parent area is locked with a PIN, and every decision there is yours.
- TimeA daily limit you choose, from half an hour to two hours, plus a little extra today when you say so.
- NightQuiet hours, and a Night mode with a volume cap.
- AIWritten chat, voice chat and memory are off until you switch them on, for each child.
- ChatsRead their conversations with the guide. They're kept for a week.
- ProgressSee what they practiced, what clicked and what's next.
- DataDownload or delete everything, whenever you want.
What we will never do
- Ads
- Selling data
- Streaks that break and punish
- Leaderboards or comparing kids
- Paid hints
- A guide that asks them to stay or says it missed them
- Guessing feelings from a camera or a voice
- Showing paid content to kids
What it costs
US founding families
Announced at launch
One price for the whole family
Pricing in US dollars is not set yet
- Every island and everything on it
- Room for siblings
- The full parent area
- No ads and no in-game purchases
A free tier is planned
Join the list and we'll tell you the price before anyone is asked to pay.
Give them a whole world to grow up curious in.
Join the US launch list and be first in.
Join the US launch list
For parents only. One email when it opens, nothing else, and you can leave in one click.
What happens to these details
What happens to these details
- What we keep
- The email, the language and, if you chose them, the number of children and what matters to you, with the time of confirmation and the wording version. Nothing about the children themselves.
- Why
- Launch updates only. Not shared, not sold, not used for advertising. No tracking pixel in emails.
- How long
- Until launch plus 12 months without contact, then deleted. An unconfirmed sign-up is deleted after 7 days.
- How to leave
- A leave link in every email deletes the entry at once. You can also ask for deletion.
Wording version: waitlist-notice-2026-10-11. The full legal wording will be reviewed by a lawyer before launch.